The 1940s

WWII Posters Collage

The 1940s got swallowed up in World War II. Many baseball players and other celebrities went to war, and much of American culture was focused around it.

Much of popular culture was entrenched in anti-German and anti-Japanese sentiment. This is to expected when you are fighting a war against someone.

Still, the 40s brought us Jeep, the Slinky, Velcro, Tupperware AND Frisbee. And all of the Beatles were born in the 40s.

It is almost impossible to explain how much of an impact the war had on all aspects of life. You were not allowed to simply waltz into a store and buy as much sugar, butter or meat as you like. You also couldn’t fill up your gas tank whenever you wanted.

Many items we take for granted today were rationed, meaning you could only buy the amount the government allowed. In some cases, rationing is the only way to make sure everyone gets access to thing they need to survive.

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Hemlines were made differently to save material. Sports balls were made of inferior rubber. Rubber soles were a luxury.

But after the war, everyone’s spirits focused once again on extravagance and pop culture. Movies were pumped out, fashion changed drastically and sports got all of their athletes back.

Post WWII, cars started becoming very big and luxurious. When you look at them you can tell that late 40s cars were the baby stages of the awesome 50s cars we love so much.

We have broken down the decade into several categories below.

Pick from the category you want to research below. The search option above works really well too.

1940s News Headlines

  • To great fanfare, Winston Churchill becomes the leader of Great Britain in 1940.
  • Orson Welles directed the groundbreaking film, Citizen Kane, in 1941.
  • Marvel Comics introduces Captain America in March 1941.
  • Rice Krispies adopted the phrase “Snap! Crackle! Pop!” to describe the sound it makes when you pour milk on it.
  • In 1944, multi-talented singer-actor Bing Crosby won an Academy Award for Best Actor for his role in the movie Going My Way.
  • Ingrid Bergman won an Academy Award in 1944 for her portrayal of Paula Alquist Anton in the movie Gaslight.
  • In 1945, the atomic bomb was first tested in New Mexico.
  • German forces in Berlin surrender: The Battle of Berlin ended on May 2, 1945.
  • The end of World War II in Asia occurred on August 14/15, 1945, when Japan surrendered to the Allied Powers.
  • Velcro was invented in 1948 in Switzerland by George deMestral.
  • In 1948, Jackie Robinson became the first African American to break the color barrier in Major League Baseball.
  • In 1949, George Orwell wrote a classic novel about a dystopian future. The book was titled 1984.

1940s Statistics & Facts in the U.S.


U.S. Population: 132,122,000
– Urban/rural: 74/57
– Farm: 23.2%
Life Expectancy: Male (60.8), Female (68.2)
Births per 1,000: 19.4
Marriages per 1,000: 12.1
Divorces per 1,000: 2.0
Deaths per 1,000: 12.1
Deaths per 100,000:
– Heart: 485
– Cancer: 120
– Tuberculosis: 40
– Car accidents: 26.2


Unemployed: 8,120,000
GNP: $99.7 billion
Federal budget: $13.2 billion
National debt: $43 billion
Union membership: 8.1 million
Strikes: 2,508
Prime rate: 0.6%
Car sales: 3,767,300
Average salary: $1,299


Homicides per 100,000: 6.3
Suicides per 100,000: 14.4
Labor force male/female ratio: 3/1
Social welfare: $8.8 billion
Public education: $2.34 billion
College Degrees
– Bachelors: Male (109,000), Female (77,000)
– Doctorates: Male (2,861), Female (429)
– Movies (weekly): 80 million
– Baseball (annually): 10 million


Consumer Price Index (if 1967 = 100): 42
Eggs: 33 cents per dozen
Milk: 13 cents per quart
Bread: 8 cents per loaf
Butter: 36 cents per pound
Bacon: 27 cents per pound
Round steak: 36 cents per pound
Oranges: 29 cents per dozen
Coffee: 21 cents per pound

In-Depth 1940s Profiles

1947 Buick Convertible

Cars in the 1940s »

WWII drastically effected the entire automotive industry. Even though they were beasts, cars in the 1940s typically got between 15 and 20 MPG.
1940s Fashion

Fashion in the 1940s »

Fashion in the 1940s was a good mix of comfort & glamour. Certain outfits were meant for specific times of the day. Jewelry & gloves were vital accessories.
It's A Wonderful Life

Movies in the 1940s »

Instead of facing shortages like most people, the movie industry in the 1940s was well supported by the government thanks to its morale boosting qualities.
1940s Toys

Toys in the 1940s »

Many 1940s toys had a military twist. While they were more sophisticated than before, families still loved to play board games while listening to the radio.

Music in the 1940s »

Bing Crosby, Frank Sinatra & Perry Como did very well in the 40s. Censorship & radio boycotts held back the good stuff. Phonographs were finally affordable.
Bob Feller in WWII

Sports in the 1940s »

Sporting events all around the world were disrupted by World War II. The 1940 and 1944 Olympic Games were cancelled because of the war.

Unique 1940s Pictures

Play the 1940s Trivia Game

Play the 1940s Trivia Game


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Last modified: Sep 09, 2015 | Written by Paul Phipps