Cars in the 1960s

1967 Shelby Cobra

In my humble opinion, cars from the 1960s are the best. Not too modern, not too old. Just right. Mustang. Camaro. Road Runner. The list goes on and on.

Detroit stated 1964 models were designed with serious consideration for the needs & tastes of American women. Women represented over 1 million sales a year.

1965 was called the “the year of the stylist.” Engineering changes took a back seat to changes in overall appearance. The Ford Mustang dominated.

1966 models brought the first front-wheel drive car since 1937. People were shocked that someone would make a car that would pull by its front wheels!

Continued improvements were made to electric cars in 1966. Ford showed off a lab model of a sodium-sulfur battery that was 15 times lighter than the average battery.

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To read more about a specific year, click on the plus sign next to the corresponding year below.

Cars in 1963

1964 Chrysler Imperial

Ford Motor Company’s Ford Division spent an estimated $250-300 million to introduce its 1964 models according to Division President Lee A. Iacocca. The Ford ‘new look,’ generally followed the design of the Thunderbird. The popular Falcon, for example, had the look of the sporty Thunderbird.

Cadillac continued to stress comfort and performance. The Cadillac fins, the last remaining fins in the industry, were lowered one-half inch, and the 1964 cars are 1/2 inch longer.

Chrysler’s luxury Imperial line, completely redesigned, featured a cleaner, less bulky, sculptured look, resembling the competing Lincoln Continental.

Detroit indicated that the 1964 cars were designed with serious consideration for the needs and tastes of American women. Executives acknowledged that women represented at least 1 million sales a year, which was the difference between a good year and a bad one.

Auto manufacturers emphasized more horsepower per unit. New engines ranged from 95 HP for the Chevrolet Corvair 500 to a big 360 HP for the Chrysler 300 K.

Floor-mounted ‘stick’ transmissions were gaining in popularity. One hand-shifted transmission manufacturers justified the demand on the theory that ‘they make you feel like you are controlling the car.’ Still, Ward’s reported that automatic transmissions were installed on 76.4 % of the 1964 models.

Buick featured a new ‘super-turbine’ transmission in some of its 1964 models. Edward D. Rollert, Buick general manager, hailed it as “The greatest advance we’ve made in the automatic transmission. The most important single development in the history of the torque converter.”

Cadillac featured a new built-in, combination heating and air conditioning system.

All auto makers continued their long warranty periods, with Chrysler’s 50,000-mile five-year warranty, introduced last year, the most generous offer. Twenty-four months or 24,000 miles is the extent of the average warranty in the industry.

Two accessories that excited the car buying public were a tiltable steering wheel, which could be adjusted to seven different positions, and a ‘swing-aside’ steering wheel.

Seat-belt sales continued to increase and after January 1, 1964, became standard equipment on all cars. Air conditioning units were being installed in an increasing number of cars. They were factory-installed in 17.9% of the 1963 models.

Prices of the 1964 models ranged from $1,953 for the Rambler American 220 to $6,434 for the Imperial LeBaron by Chrysler. A special case was Chrysler’s 20-foot Crown Imperial limousine, selling for $18,500.

E. M. Estes, Pontiac general manager, said, “There is positive proof that a majority of the buyers today want bigger, more comfortable, more luxuriously appointed cars.’ To illustrate, he cited the 1964 Pontiac Tempest (introduced in 1960 as a compact), which was lengthened to 203 inches, 8.7 inches longer than the 1963 model.

Cars in 1964


The US Auto industry was hampered by strikes and parts shortages in 1964 but finished the calendar year with near-record production and sales figures. According to final, unofficial tabulations by Automotive News, 7,746,000 passenger cars rolled off the lines.

General Motors was hit by a nationwide strike on September 25, 1964. Ten days later, terms were reached on a settlement. Similar local strikes later plagued Ford. It wasn’t until November 23 that the industry’s main labor troubles ended. While domestic car makers had their troubles, imports fared well.

The 1965 line in general was described as “the year of the stylist.” In the minds of the motoring public, engineering changes were subordinated to changes in overall appearance of the cars. Engines got a bit more power, but car warranties went unchanged.

US auto makers offered buyers a choice of 343 new models. GM cars presented softer, curving lines and a racy look; Ford featured sharp, crisp shapes; Chrysler and American Motors added a bit more sweep and roundness to their cars’ contours. Most models grew in length.

If any new model deserved a “Car of the Year” award it was Ford’s Mustang. From the day of its off-season introduction on April 17 until year’s end, Ford had turned out 303,275 of those bad boys! Plymouth was well received with its Barracuda.

Chrysler, which already controlled Simca in France, bought a $35M minority interest in Rootes Motors, of England, in June. Chrysler said it would not increase its 30% stake in the British firm. GM and Ford also continued their overseas expansions.

A “Poor Man’s Rolls” was offered during the summer, the result of a bit of British industrial teamwork. Rolls-Royce supplied the aluminum, six-cylinder engine, and British Motor Corp. built the body. They called it the Vanden Plas Princess R. Its selling price was a shade under $5,600 — against the $15,400 for a Rolls Silver Cloud III. The Princess R was about the size of a Benz, with a top speed of 112 mph.

Cars in 1965

1966 Ford Thunderbird

The US auto industry had its biggest year ever in 1965, with production, sales, employment and profits soaring to all-time highs.

Another all-time high was reached: traffic deaths. Style-conscious Detroit was forced by government action to pay more attention to the good health of the people.

Cars in California were equipped, for the first time, with a $45 device that reduced carbon monoxide gases. Lyndon B. Johnson signed the Clean Air Act authorizing the government to create standards to limit air pollution.

For its 1966 cars, the industry created a “safety package”, which included backup lights, multiple windshield wipers, padded dashboard, rear seat belts and windshield washer fluid. The price of these items averaged about $50.

For the US industry as a whole, there were few style changes in the 1966 models. The four major auto companies offered 364 body styles. Options were popular too.

The first front-wheel drive since 1937 was released in the Oldsmobile Toronado. People were shocked that someone would make a car that would pull by its front wheels instead of push from the back!

New innovations included the station wagon dual-action tailgate and stereo tape players with FOUR speakers.

Also new were Pontiac’s overhead cam, six-cylinder engine, Chrysler’s unique safety door handles and American Motors’ self adjusting clutch.

Cars in 1966

1967 Chevy Camaro

Safety was the primary concern in 1966 as the industry chalked up it second best sales year ever, topped only by 1965.

But with a nationwide death toll of about 1,000 road deaths per week, everyone’s focus was on safety. And 1966 was an unparalleled year for safety requirements for car manufacturers.

Here’s a long list of just some of the new standards for automobiles that were required in 1966 (in no particular order):

  1. Auto manufacturers had to notify car buyers of any safety defects or recalls
  2. Anchorages for shoulder belts and seats
  3. Recessed control knobs
  4. Collapsible steering column
  5. Safety door latches and hinges
  6. Four-way flashers
  7. Dual brakes
  8. Standard bumper heights
  9. Uniform gearshift pattern
  10. Safety standards for tires and rims
  11. Turn signals visible from the side
  12. Rear window defoggers
  13. Non-rupturing fuel tanks and pipes

US companies offered 367 basic 1967 models. Most had options. Two major sales themes were sportiness and safety.

Ford, with the hugely popular Mustang carrying the load for a couple years, was finally getting some real challengers. One came from within: the Lincoln-Mercury Cougar. Chevrolet released the Camaro and Chrysler-Plymouth beefed up its Barracuda line.

Prices ranged from $2,000 for a Rambler to $10,000 for a Cadillac Seventy-Five limo. The design trend was toward a long hood, a short deck and low, sleek profiles.

For the first time, all four major auto manufacturers guaranteed the power train for 5 years/50,000 miles.

The electric car emerged on the scene in 1966. Ford showed off a lab model of a sodium-sulfur battery that was 15 times lighter than the average lead battery. At the time, company engineers said they need at least TWO MORE YEARS to develop a prototype car.

In October, GM showed off two experimental vehicles: a Corvair and a small truck. Both could drive about 40 to 150 miles.

1960s Sports Cars & Muscle Cars (in chronological order)

1960s Luxury Cars (in chronological order)

1960s Family Cars, Station Wagons & Sedans (in chronological order)

1960s Compact Cars, Trucks & Concept Cars (in chronological order)


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10 thoughts on “Cars in the 1960s

  1. Pam Beight

    I was sad that I did not see a picture of my first car… which I still own and is a daily driver. A green and white 1960 Ford Falcon. My little Green Hornet!

    1. Carter Gorman

      The humble Ford Falcon! My first car was a 1964 Ford Falcon 2-door Standard Series sedan. A car so simple it would probably confuse the most learned computer minds of the 21st Century. The older I get the more I appreciate its simplicity. It’s got a 2-speed/Ford-O-Matic auto transmission and a 170 CID engine. In 1964 it was a 101-hp car. In 2015, I’m not sure what the horsepower would be? Maybe 85 hp for a 51-year-old car? From what I’ve read and seen over the years the Falcons from 1964 were the last year Ford used a generator (‘GEN’), a 2-speed automatic transmission and a manual choke. 1965 Falcons were equipped with an alternator (‘ALT’), a 3-speed Cruise-O-Matic auto transmission + an automatic choke. Despite the mechanical upgrades for ’65, I like the ‘primitive’ features of my ’64. 🙂

  2. Donald Cantrell

    I owned a 1963 Chrysler 300 Pace Car convertible. It was a special edition limited production car. Every car that was produced was “Pace Car Blue” (a metallic turquoise color) with an “Alabaster” top and interior. My car was equipped with a 426 cubic inch “Hemi” engine outfitted with twin four-barrel carbs with ram-air (the air intake ports were concealed behind the front grille that went to one huge air cleaner that covered the top of the engine), dual point distributor, and dual exhaust. The forward fenders had crossed checkered flags above the 300 logo and a brass title bar that said “Pace Car”. The front bucket seats were separated by a full console that sported a “Rally Compass”, a huge covered ashtray, and another storage compartment. At the back of the console were courtesy lights for the back seat. Other appointments included power brakes, steering, windows and top It was a “sling-shot” of a car and had a 28 gallon gas tank. The car required 100+ octane gas which back in the day was around 36 cents/gal. Ah, those were the days!


    I remember allsorts of funny little cars like my dads car we used to drive into the lake just to show off to the neighbors, getting me a whole lotta bullies beating on me, which wasn’t so much fun. But hay you have to push the boundaries to get some reaction. 🙂

  4. JJ

    The pic of the 1966 Dodge Dart is actually a 1966 Dodge Coronet. Just wanted to point that out. Hope it gets fixed soon. All the pics are very good. This site is very helpful!


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Last modified: Jan 22, 2016 | Written by Paul Phipps